October is a special month at Lincoln Formal Dress Boutique. It’s the moment when one season winds down and another begins, and you’ll feel that shift the moment you walk through our doors.

Homecoming Wraps Up

Homecoming shopping is still happening this month. If you’re looking for a short dress for a fall dance, we’ll help you find something that fits your style and your schedule. Our selection of short dresses is getting smaller as the season closes, so come in soon while sizes and styles are still available.

The Focus Shifts to Long Dresses

Behind the scenes, we’re turning our attention to floor-length gowns. Our racks are changing as short styles make way for the long dresses that define formal season. Whether you’re dreaming of a flowing ball gown, a sleek column silhouette, or something sparkling and bold, we’re getting ready to help you find it.

2027 Prom Dresses Are on the Way

The biggest news of the month is that shipments of our new 2027 prom dresses will begin arriving very soon. We’re already making plans for the long-dress season, from organizing the showroom to preparing for the many shoppers who will be searching for their perfect gown. There’s nothing quite like unpacking a new collection, and we can’t wait to share it with you.

Ready for the Beatrice High School Snowball

If you’re attending the Beatrice High School Snowball, we have good news: new dresses will be here in time. Start making your plans now, and visit us in the coming weeks to see what’s new.

Plan Your Visit

In October, we’re open Wednesday through Sunday from 1 p.m. to 4 p.m., and closed Monday and Tuesday. Stop by, try on a few styles, and let us help you step into the season in something beautiful.

We look forward to seeing you!